Get easy-to-follow Reel plans delivered to you each week, so you can use less of your brain while getting more from your content.
Instagram Reels are about to be *your thing*
SAVE 20% WHEN YOU SUBSCRIBE YEARLY
The Reels Lab is built on Shannon's 4 H Method , her signature framework for content that actually grows accounts.
Your weekly content drop will include 5+ content prompts rotating the 4 H Method :
tips & how-tos, making your audience feel
Helpful=
the "that's so me" content
Heard=
relatable trends
Humorous=
behind the scenes peek into your world
Happenings=
The Reels Lab is built on Shannon's 4 H Method , her signature framework for content that actually grows accounts.
Your weekly content drop will include 5+ content prompts rotating the 4 H Method :
Four content buckets, one cohesive strategy, zero guesswork.
I can help you with that.
Reels are still one of the fastest, most effective ways to grow your Instagram account (and business too!)
There are people on Instagram right now who want to connect with you. Making stand-out Reels is the best way to get in front of them.
And cracking that Reels code?
Despite your frustrations about Reels, one thing is still clear:
You need a way to turn off the guesswork, tune out the overwhelm, and still create Reels that pop off and grow your business…
If all the planning was taken care of for you? That’s when your creativity could really take off.
You need a way to turn off the guesswork, tune out the overwhelm, and still create Reels that pop off and grow your business…
YES PUH-LEASE.
And with the algorithm changing all the time and the constant come and go of different trends, turning off your brain and accessing your creativity is… difficult.
But if Reels were to feel easy?? That’s when you can access more creativity in your content and impact for your audience.
Not to mention the growth you’d see?
Wink wink
If only you could get a social media strategist to break it all down for you every week, and giving you clear Reel plans that are designed to work for your niche right now…
The reels lab
A subscription that delivers you detailed Reel plans on a weekly basis. Designed to grow your account, expand your reach, and generally just make Instagram a place you love to show up each day (and does A LOT for your business.)
with Shannon McKinstrie
Welcome to
SAVE 20% WHEN YOU SUBSCRIBE YEARLY
- Missy
The Little Green Bean
“Since joining The Reels Lab I have gained over 30K followers, have had multiple viral Reels (one just hit 2 million views!) spend less time on Instagram and, even better, my sales have increased!"
THE DETAILS
Your monthly membership includes *exactly* what you need to take the guesswork out of Reels.
5 DETAILED Reel PROMPTS EACH WEEK
Each week, I send you Reel prompts, for both audio and B-roll, that are timely and ready to be used that week (no recycled “hacks” that only worked 6 months ago.)
CUSTOMIZATION FOR 20+ INDUSTRIES
And because one size doesn’t fit all, prompts are broken out and customized for 20+ industries, so you can see what’s recommended for your niche (or borrow from others.)
MINI TRAININGS AND EDITING TUTORIALS
Access to a module with mini trainings, editing hacks, and tutorials — updated as different trends come and go, so you can always be on top of what’s currently popping off.
BRAINSTORM & FEEDBACK CALLS
To get feedback, brainstorm ideas, ask questions, learn from your peers, and get inspiration from other creatives within the community. Held the 1st Wednesday (11 AM ET) and 3rd Monday (7 PM ET) of every month
COMMUNITY FEEDBACK GROUP
Stay connected to the other creators working alongside you, get direct feedback from me on your Reels, celebrate each other's wins, and engage in the community.
A WORKSHOP VALUED AT $247, YOURS FREE WHEN YOU ENROLL IN THE REELS LAB
The Real Deal on Reels
This workshop, valued at $247, is yours FREE when you subscribe to The Reels Lab
bonus
✓ Getting clear on your ideal client and audience. (Super important!)
✓ Creating unique positioning and messaging for your brand and audience.
✓ How to develop your ideas to make your audience care about what you post.
✓ Ways to fine-tune the prompts for your niche so you know they’ll work.
The workshop that helps you lay the foundation for successful Reels.
When you subscribe to The Reels Lab, you’ll automatically get access to this workshop — where I break down everything you need to know before you start creating Reels that take off, including…
Yes, social media is a noisy place, but The Reels Lab helps you cut through the noise to get exactly what’s working in Instagram Reels each week.
Those hours of saving trending audios, scrolling for “inspo,” and scrambling to understand the latest trends are about to be a thing of the past.
The Reels Lab was made for:
✓ The small business owner who knows their target audience is on Instagram, but needs help reaching them.
Or anyone with an Instagram account they want to grow without spending hours researching every week.
✓ The content creator who wants to be more creative and grow their account significantly.
✓ The social media manager who wants to create better Reels for their clients, without burning out to make it happen.
✓ The business owner who’s deciding between hiring a social media manager or DIYing their Reels.
✓ The marketing manager who wants their account to pop off, without spending hours on Instagram each day.
✓ The social media team who’s ready to outperform the competition with ease.
real Reels Lab creator results:
1 Million Views
2.6 Million Views
3.1 Million Views
On average, Reels Lab students 4x their views within 3 months of joining.
Hey, I’m Shannon
I bet you’re just now realizing how much you need one of those, right??
After 20 years in marketing, and 10 years in social media marketing specifically, I know a thing or two about growing accounts for busy business owners.
(In a way that cuts down on the overwhelm and gets right down to what works, ya know?)
I created The Reels Lab because I was sick of seeing social media programs that fall flat, wasted people’s money, and were stuffed with fluff you didn’t need — especially when you actually need less fluff, and more space to be creative.
Since then, I’ve helped hundreds of creators and businesses grow their accounts — and I’m confident I can help you too.
And, I promise to do it without making you do a cringey dance on TikTok
and I’m about to be your back-pocket social media strategist.
(unless you really want to 😉)
Here’s how it’s gonna go down:
sounding like exactly what you need??
Friday Prompt Delivery
Deliveries from The Reels Lab go out on Fridays. Go over the prompts and pointers on how to create your Reels that week.
step 1
Prep, Film & Post
Set aside 30 min - 1hr each week to prep, film, edit, and post your Reels – that’s literally all the time it needs to take!
step 2
Join the Live Calls!
Hop on the our LIVE calls to get feedback on your Reels, or share them in the group to get feedback from me and your peers quickly.
step 3
Watch the Results
Roll In!
That’s it! Now that you’ve got a curated plan for content each week, spend more time interacting with your new followers and watching your account grow.
step 4
I’m throwing in a couple more bonuses when you join The Reels Lab
Ok, twist my arm
Get access to The Reels Editing Vault
No fancy equipment or pro editing tools required. These 7 trainings will cover everything you need to make editing your Reels smooth and easy.
bonus
✓ Editing B-roll Reels with text & trending audio
✓ Mastering talk-to-camera Reels (InShot editing)
✓ Mastering talk-to-camera Reels (Instagram editing)
✓ Creating high-converting Reels like the "Mic Drop"
✓ Creating high-converting Reels like the "Book" style
✓ Evergreen humor & relatable prompts for easy content ideas
✓ Designing eye-catching Reel cover photos that boost views
Normally $57 — yours for FREE when you join The Reels Lab.
This bonus includes step-by-step tutorials on:
Master the simple, high-impact editing hacks that will really make your Reels pop off with this free training vault.
Got some FAQs?
What you get in the reels lab
let's recap
5 detailed Reel prompts delivered every Friday
Timely, ready-to-use content, based on what’s working on Instagram right now, that you can prep, film, and post in just 30 minutes to 1 hour.
Valued at over $1000 each month. All yours for only $297/month.
Industry-specific customization for 20+ niches
From real estate agents to boutique owners to coaches, get prompts tailored specifically to what works in YOUR industry right now.
Brainstorm & feedback calls
Get your Reels reviewed before you post, brainstorm ideas with other creators, and get some honest feedback on how you can make your content even better.
Private community access
Connect with other creators, get peer feedback on your content, celebrate wins, and stay motivated alongside people doing the same work.
The Real Deal on Reels workshop
Master the foundation of successful Reels, including ideal client clarity, unique positioning, and making your audience actually care about your content.
The Reels Editing Vault
7 step-by-step tutorials covering everything from B-roll editing to talk-to-camera Reels to eye-catching cover photos.
bonus
bonus
$247 value
$57 value
